Single people who are happy being single are mostly left
out of the cultural conversation, especially around Valentine’s Day.
Visible Wireless, the one-line wireless company designed for singles, wanted to give
them something to embrace at a time when everyone else is looking at relationships.
We created a single for singles about being single on Singles Day (Feb 15).
We partnered with Grammy Award-winning singer-songwriter and fiercely independent voice Maren Morris, whose recent divorce from another popular singer made national news this past winter, on a unique cover single + video performance of Billy Idol’s classic independence anthem “Dancing with Myself.”
Results
646 Million in Earned Media Impressions
2+ Million views in the first week
17% lift in brand awareness