The Mile-Long Runway is a brand campaign to launch Sorel’s Fall line of shoes. The campaign centered around a mile-long runway that took place through the busy streets of NYC. As a designer and print production artist on this project, I worked on print assets for a station domination that took over a portion of the NYC subway, a trainwrap and several high-traffic OOHs throughout NYC. I assisted the Art and Creative Directors in executing the design and file production for the campaign and worked closely with the print producer to get files to spec and out the door. The amount of deliverables and scope of this project is the biggest I’ve been a part of and was a great undertaking. After setting up files for this project, I feel I can set up anything!
Agency: Crispin Porter Bogusky
Role: Designer, Production Artist
Several OOHs were placed throughout NYC announcing the Mile Long Runway event.