Laura De La Cruz
Dominos.png

Domino's Design

Domino’s– the #1 pizza company in the U.S, was my creative domain for 5 years where I’ve created everything from TV commercials to pizza boxes. My time creating for this brand has resulted in a versatile array of work, below are a few of my favorite campaigns I was involved in.

Agency: Crispin Porter + Bogusky

App Design | Web Design | Digital Design | Print & Packaging Design | Retouching | Animation | Honorary Pizza Lover |

 For the Hotspots release, I helped design the user interface for the web and mobile experience. My role consisted of fleshing out wireframes made by the UX team into full-fledged designs that would be integrated into Dominos.com. I was working under

For the Hotspots release, I helped design the user interface for the web and mobile experience. My role consisted of fleshing out wireframes made by the UX team into full-fledged designs that would be integrated into Dominos.com. I was working under a Senior Digital Designer and Design Director.

Check out the video to see how Hotspots ordering was integrated into the Domino’s user flow.

New York Times Ad

New York Times Ad

I love publication design and designing an ad for the back page of the New York Times was an absolute honor. I worked with a creative director on designing this piece. We made sure that Domino’s first ever newspaper ad was a fine-tuned piece of work that showcased the scope of locations that Domino’s now delivers to.

deliveryinsurance_panelsArtboard 1 copy 2.jpg
deliveryinsurance_panelsArtboard 1 copy 3.jpg
 This is the user flow for the experience, this map was used to flesh out the designs seen on the mobile phone and laptop. The User flow is also used as a map to show stakeholders how the user’s interaction will start and how they will be led through

This is the user flow for the experience, this map was used to flesh out the designs seen on the mobile phone and laptop. The User flow is also used as a map to show stakeholders how the user’s interaction will start and how they will be led through the experience.

DeLaCruz_Portfolio_2019_mobile.png
2Doms_Desktop_PointsforPies.png