Art Directed and Designed these two IRL experiences for Visible by Verizon. I was involved in concepting these ideas, designing and bringing them to life.
Role: Art Director & Designer
Agency: Madwell
Family plan savings without the family…drama. During a time of year where family tension runs high (holidays), we positioned Visible as the only wireless brand to offer family plan savings…no family needed. And, to celebrate the relief from family drama that Visible offers, we created a smash room where guests could, literally, smash their family frustrations to bits.
We wanted to spread the word of Visible (a Verizon brand) and our hassle-free wireless in a big way in Austin, Texas. Our core audience loves music festivals, but our competitor (and arch nemesis) T-Mobile had already paid big bucks for an official sponsorship at Austin’s premier music festival, Austin City Limits. And we didn’t have big bucks. So we needed to find an unconventional way to spur conversation around Visible in the face of that pricey sponsorship.