Concepted organic social content for Fruit of the Looms Instagram and Facebook.
Role: Art Director
Agency: Crispin Porter Bogusky
Graciela Robertson (Art Director), Madi Getgood (Copywriter), and Alex Rice (Creative Director)
Every year Fruit of the Loom releases a new t-shirt for their “Art of Fruit” series. My t-shirt design was selected for 2021 and now available at fotl.com. The design was a celebration of their 170 year heritage and inspired by antique book cover press designs.
Comfort Supreme underwear are high quality undies for men and women that are only available at Target. With the use of Fruit's color palette and exclusive Target items, we created beautiful themed layflat photography that puts our product front and center and gives the viewer a taste of 5-star comfort.
To get the word out on Fruit of the Loom’s new Women’s 360 Stretch Underwear we created a series of posts that show the flexibility and benefits of each of the three fabrics the underwear come in.
Sometimes you just can’t figure dad out. He ended his text with a period, is he mad? He used the word “dangnabbit”... What does that even mean? We’ll create a dictionary of just dad things that need decoded, all leading to how he really just wants a Fruit of the Loom Dad Pack.
Fruit of the Loom is saving 235 tons of plastic from going to the landfill with their Eco Packaging. That’s a whole lot of plastic, and it’s hard to visualize exactly how much plastic that really is. For these posts that were shared on Earth Day, we broke down how much plastic 235 tons really is like 61,038,961 grocery bags.
Illustration by Geo Law