Visible
Shatter the Family Drama
Visible, the single-line wireless company, is all about redefining the wireless game with bold, fun, and immersive real-world activations. Their mission? To prove that you don’t need a family plan to score unbeatable savings—just great service, zero gimmicks, and a whole lot of fun.
Role: Art Director & Designer Agency: Madwell
Shatter the Family Drama
Family plan savings without the family…drama. During a time of year where family tension runs high (holidays), we positioned Visible as the only wireless brand to offer family plan savings…no family needed. And, to celebrate the relief from family drama that Visible offers, we created a smash room where guests could, literally, smash their family frustrations to bits.
For this project I was involved in concepting the activation as well as designing all of the assets.
Wireless without the Bull
We wanted to spread the word of Visible and our hassle-free wireless in a big way in Austin, Texas. Our core audience loves music festivals, but our competitor (and arch nemesis) T-Mobile had already paid big bucks for an official sponsorship at Austin’s premier music festival, Austin City Limits. And we didn’t have big bucks. So we needed to find an unconventional way to spur conversation around Visible in the face of that pricey sponsorship.
