Domino’s Design

Domino’s– the #1 pizza company in the U.S, was my creative domain for over 5 years where I’ve created everything from TV commercials to pizza boxes. My time creating for this brand has resulted in a versatile array of work, below are a few of my favorite campaigns I was involved in.

Role: Designer Agency: Crispin Porter + Bogusky

App Design | Web Design | Digital Design | Print & Packaging Design | Retouching | Animation | Honorary Pizza Lover |

Domino’s Hotspots

For the launch of Domino’s Hotspots, a feature allowing customers to order pizza from over 150,000 outdoor locations, I designed the user interface for both web and mobile, as well as a print ad in the New York Times. My role involved turning wireframes from the UX team into polished designs integrated into Dominos.com.

Check out the video to see how Hotspots ordering was integrated into the Domino’s App user flow.

New York Times Ad

I love publication design and designing an ad for the back page of the New York Times was an absolute honor. I worked with a creative director on designing this piece. We made sure that Domino’s first ever newspaper ad was a fine-tuned piece of work that showcased the scope of locations that Domino’s now delivers to. 

Points for Pie

Points for Pie is a campaign for Domino’s rewards program that allows customers to earn points by scanning their pizza, any pizza, which would then be redeemed for free pizzas. As a designer for the campaign, I helped with the design for the app as well as the landing page.

The landing page gave an explanation of Points for Pies and encouraged people to sign up for the Domino’s Loyalty Program.

The mobile app used Ai to distinguish whether an image was pizza or not. I helped a Senior Digital Desiger build out the app.

Domino’s Pasta Box

Designing for Domino’s wouldn’t be complete without the opportunity to create my own pizza box! Collaborating with the talented illustrator Roger Xavier, I designed this awesome box for Domino’s Pasta. Each panel tells a fun pizza story, which I concepted alongside a copywriter to bring the narrative to life.

Oh almost forgot the semi-truck!

I love seeing it drive down the road.

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