Take the Lead

Branding

Take The Lead is the first-ever running and outdoor industry retreat centering the experience of women and femmes of color, with the mission to validate, support, and lead the change they want to see in the running industry.

I had the privilege of creating a brand that reflects the energy, passion, and revolutionary spirit of this movement. From the bold color palette to the empowering visual language, every design choice was made to celebrate their strength and amplify their voices.