Spirit of the 200%

Hispanic Americans are 100% Hispanic & 100% American. For this campaign we used 100% real cultural influencers, each leading a 200% life. We are the spirit of the 200% What glory we are.

For this project, I leveraged my experience as a Mexican-American to help steer the creative direction that helped CPB win this new business pitch. I was involved in the pitch process but left CPB before production began.

Role: Creative Agency: Crispin Porter Bogusky