Single for Single’s Day

Single people who love their independence are often overlooked in cultural conversations—especially around Valentine’s Day. Visible Wireless, the single-line wireless carrier built for individuals, wanted to change that by celebrating those who embrace being on their own. So, we created an anthem for singles, released on Singles Day (Feb 15).

To bring this idea to life, we partnered with Grammy Award-winning artist Maren Morris, a fiercely independent voice whose recent divorce made national headlines. She reimagined Billy Idol’s iconic anthem “Dancing with Myself” in a powerful cover single and video performance, turning it into a celebration of self-reliance and individuality.

Role: Art Director Agency: Madwell