Mile Long Runway

The Mile-Long Runway is a brand campaign to launch Sorel’s Fall line of shoes. The campaign centered around a mile-long runway that took place through the busy streets of NYC.

As a designer on this high-impact campaign, I was responsible for creating print assets for a large-scale station domination in the NYC subway, a full train wrap, and several high-visibility OOH placements throughout the city. I collaborated closely with the Art and Creative Directors to execute the design and ensure seamless file production, while also working hand-in-hand with the print producer to meet specifications and deliver final assets on time.

This project was the most ambitious I’ve been part of in terms of scale and volume of deliverables, making it both a challenge and a career-defining experience. Successfully executing a campaign of this magnitude gave me the confidence to take on projects of this scale—or even bigger—with precision and efficiency.

Role: Designer Agency: Crispin Porter Bogusky