Fruit of the Loom
Social & Merch
Concepted organic social content for Fruit of the Loom’s Instagram and Facebook, developing engaging visuals and storytelling that aligned with the brand’s identity. Collaborated with illustrators to create custom artwork and directed photoshoots to produce high-quality imagery, ensuring a cohesive and compelling social presence.
Role: Art Director Agency: Crispin Porter Bogusky
The Art of Fruit
Every year, Fruit of the Loom releases a new t-shirt for their ‘Art of Fruit’ series, and my design was selected and sold on fotl.com. Inspired by the brand’s 170-year heritage, I drew from antique book cover press designs from the 1850s to create a visually rich and historically resonant graphic. The intricate detailing, ornate typography, and vintage aesthetic paid homage to the craftsmanship of the era while maintaining a modern appeal that aligned with the brand’s identity.
Comfort Supreme Underwear
Comfort Supreme Underwear is a premium line of men’s and women’s underwear, available exclusively at Target. Using Fruit of the Loom’s signature color palette and exclusive Target items, we created beautifully styled lay-flat photography that highlights the product while evoking a sense of luxury and softness. The imagery not only puts Comfort Supreme front and center but also gives viewers a visual taste of the 5-star comfort they can expect from Fruit of the Loom’s most premium underwear.
Women’s 360 Stretch Underwear
To promote Fruit of the Loom’s new Women’s 360 Stretch Underwear, we created a series of infographic-style social posts that highlighted the flexibility, comfort, and unique benefits of each of the three fabric options. The graphics emphasized movement and stretch, reinforcing the product’s versatility. Each graphic broke down key product features in a way that was both informative and visually compelling.
Eco Pack Packaging
Fruit of the Loom is saving 235 tons of plastic from ending up in landfills through their Eco Packaging initiative. That’s a massive amount, but it can be hard to grasp just how much plastic that really is. To make this impact more tangible, we created a series of Earth Day social posts that broke it down into relatable comparisons—like 61,038,961 grocery bags. To bring the message to life in a fun and engaging way, we collaborated with illustrator Geo Law, whose dynamic and playful style helped visualize these staggering numbers in a way that was both eye-catching and easy to understand.
The Dad Pack
Sometimes you just can’t figure dad out. He ended his text with a period, is he mad? He used the word “dangnabbit”... What does that even mean? We’ll create a dictionary of just dad things that need decoded, all leading to how he really just wants a Fruit of the Loom Dad Pack.